Shenzhen Augmented Data Sculpture

Projected-AR Audio-Visual Installation

@ Shenzhen Huaqiang North Road District

Shenzhen Augmented Data Sculpture

Shenzhen Augmented Data Sculpture is a Projected-AR Audio-Visual installation commissioned by PLD Marketing & Planning Co., Ltd.

It was exhibited on 4th December in Huaqiang North Road Commercial District to celebrate the 40th anniversary of the establishment of the special economic zone of Shenzhen.

The Data Sculpture

The sculpture was conceived by Roberto Santoro and developed by Giuseppe Flora using SideFX Houdini to allow procedural creation and continuous iteration.

The model was generated using the actual data of the last 40 years. It aims to represent Shenzhen’s development through the evolution of architecture and the community’s growth populating it.

Chapter 1. Nature and Culture

The first Chapter is a dialogue between the Sculpture and the context enclosing it. As the tree grows, the zen garden is set. As the tree flourishes, life prosper. As the culture evolves, the environment thrives together with it.

Chapter 2. Success and Celebration

The second Chapter represents the dedication of the people of Shenzhen during the last 40
years and celebrates the successes made unmistakably clear by the data examined.

As every cube representing the population growth lights up, the big cubes representing the building height turn on. The City is building at the famous “Shenzhen Speed” in a perfect sync with the music. After achieving success, it’s time to celebrate. The Sculpture starts dancing with colors.

Chapter 3. The Future

The third chapter celebrates the world’s biggest high-tech electronic market: Shenzhen. It is the heaven of hardware. Advanced high-quality and consumer electronics come from here.